The Corporation for Public Broadcasting requires that Section 6 (Local Content and Services Report) of the annual Station Activity Survey (SAS) be posted to the station webpage within 10 days of it being filed with the CPB. WJFF's 2013 SAS was filed on February 14th, 2014 and the information below was posted on February 20th.
1. Describe your overall goals and approach to address identified community issues, needs, and interests through your station’s vital local services, such as multiplatform long and short-form content, digital and in-person engagement, education services, community information, partnership support, and other activities, and audiences you reached or new audiences you engaged.
In 2013 WJFF continued its mission to make a broad range of ideas, ideals, education, information, entertainment, analysis and inspiration available to its listening community. This was accomplished in several ways. On the air, the careful arrangement and selection of programs in our broadcast schedule helps us serve many different audiences within our broadcast area including the elderly, minorities and youth. Nationally produced programs like "Morning Edition," Democracy Now!" and "BBC World Service," help connect our local audience to national and global events and issues. Locally produced programs news and affairs programming such as "WJFF Connections," "Making Waves" and "Work Shift" help bring the voices of our local community onto the airwaves and strengthen the connection between WJFF and our listeners. All locally-produced programs become part of WJFF's online Audio Archive, available for streaming and download without charge or subscription. A variety of station-produced events in 2013 helped maximize WJFF's in-person engagement with the community, across our broadcast area. In 2013 WJFF partnered with area schools to broadcast their holiday concerts and our Youth Radio Program continued to engage school-age children and their families. A re-invigorated Open House program encouraged area residents to visit WJFF and learn more about how radio is made and an ongoing Open Mic program brought local musicians on the air regularly during the year. An increased effort to improve our on-line presence has resulted in a significant jump in the quality and quantity of our Social Media Outreach. We solicit listener feedback and communications through Facebook and our webpage. Regular Public Service Announcements (PSAs) for area non-profits remain a very important facet of our daily broadcast, and our daily Arts Calendar announces local arts and cultural events to our listeners.
2. Describe key initiatives and the variety of partners with whom you collaborated, including other public media outlets, community nonprofits, government agencies, educational institutions, the business community, teachers and parents, etc. This will illustrate the many ways you’re connected across the community and engaged with other important organizations in the area.
WJFF regularly airs announcements of events hosted by local non-profits, and in 2013 over 3,400 announcements were made for over 1,500 different events. In 2013, our PSA announcements represented over 340 individual non-profit organizations across our broadcast area. We also partner with area schools in both New York and Pennsylvania to record and broadcast their musical concerts. Our Youth Radio Program continues to engage area teens to bring their voices and talents to our airwaves with help from our County Youth Bureau. This year our station manager gave a presentation to a group of 25 community leaders alongside the manager of a local commercial station. The aim was to explain the importance of radio in small communities, and to highlight differences and similarities between commercial and non-commercial stations. Continued partnership with local journalists has helped bring weekly local news broadcasts to WJFF's program lineup.
3. What impact did your key initiatives and partnerships have in your community? Describe any known measurable impact, such as increased awareness, learning or understanding about particular issues. Describe indicators of success, such as connecting people to needed resources or strengthening conversational ties across diverse neighborhoods. Did a partner see an increase in requests for related resources? Please include direct feedback from a partner(s) or from a person(s) served.
In 2009, we carried Public Service Announcements for 207 different non-profit organizations. In 2013, we carried announcements for more than 340. This makes it clear that our community impact is growing. Our Youth Radio Program continues to attract new members from across our broadcast area, many from public schools, some of them from private or homeschool programs.
4. Please describe any efforts (e.g. programming, production, engagement activities) you have made to investigate and/or meet the needs of minority and other diverse audiences (including, but not limited to, new immigrants, people for whom English is a second language and illiterate adults) during Fiscal Year 2013, and any plans you have made to meet the needs of these audiences during Fiscal Year 2014. If you regularly broadcast in a language other than English, please note the language broadcast.
Diversity is important to WJFF and during FY2013 we sought to increase the diversity of our Board of Trustees and our Broadcast Schedule. Our Board now contains an African American woman and a Hispanic man, making the Board's total composition more representative of our entire broadcast area. During each broadcast week, WJFF carries one hour of programming produced by and focused on Native Americans, 8 hours of African American produced or focused programming, 5 hours of Hispanic or Latino produced or focused programming and 1 hour of Youth produced and focused programming. We have pursued a collaborative relationship with NACLA, the North American Congress on Latin America and have begin broadcasting stories produced by their team. Special outreach efforts will be made in 2014 to improve our connection to minority communities within our broadcast area. We will solicit more guests, producers and underwriters to better reflect the diversity of our listening area.
5. Please assess the impact that your CPB funding had on your ability to serve your community. What were you able to do with your grant that you wouldn't be able to do if you didn't receive it?
CPB funding enables WJFF to provide a huge number of services to our community, but most importantly it allows us to hire competent, well-qualified staff, and allows us to afford quality national programming. Without adequately qualified staff, WJFF's goals would go unmet. Without the funding to afford national programming, many members of our rural audience would be left without a connection to the world around them. The CPB's grant is truly vital to the ongoing success of WJFF's mission.
Copies of WJFF's Annual Financial Reports (AFR) may be obtained in digital form by contacting WJFF's station manager via telephone or email. A printed copy may also be requested.
WJFF's most current IRS-990 form can be found here.
WJFF's most current Station Activity Survey (SAS) details the station's efforts to create local content and outreach services. A copy can be obtained here.
Open (and closed) Meetings:
Meetings of WJFF’s Board of Trustees and all of its standing committees are open to public observation and often include a public comment period. They will be announced in the Upcoming Events section of WJFF’s homepage at least one week in advance of the scheduled date (www.wjffradio.org) and will also be announced on-air in the days leading up to the meeting. Minutes from these meetings will be forwarded to station management by each committee’s secretary and posted at WJFF’s Jeffersonville studios and on the WJFF homepage following their approval and acceptance. If a meeting is to be closed to the public, a written explanation of the reason for closure will accompany the meeting’s minutes.
WJFF receives substantial amounts of money from public entities and individuals. The station’s finances are audited yearly by an independent professional accountant and the reports for the most recent year are made available to the public on the “Contact/About Us” section of the WJFF homepage once they are approved. They are also available for viewing along with WJFF’s Public File, during normal business hours at the WJFF’s Jeffersonville offices. WJFF also files an Annual Financial Report with the Corporation for Public Broadcasting. This report is available by arrangement with the station manager.
Community Advisory Board (CAB)
As a recipient of funding from the Corporation for Public Broadcasting, WJFF is required to maintain an active Community Advisory Board (CAB). CAB members are appointed by WJFF’s Board of Trustees each year following the board’s annual meeting. CAB members are selected to represent a diverse cross-section of the WJFF listening area. The CAB’s function is to advise the Board of Trustees (BoT) as to whether or not the station is successful in its mission and whether the station’s programming is meeting the needs of its audience as well as to review the programming goals and community service provided by the station. The CAB sets its own schedule and agenda.
WJFF complies with EEO (Equal Employment Opportunity) regulations. As a recipient of the CPB CSG (Community Service Grant), WJFF regularly submits proof of this to the CPB via an annual Station Activities Survey (SAS) which is available to the public by advance arrangement with the station manager.
WJFF keeps a record of its donors for use in its own fundraising activities and historical research but does not sell, rent, lease or make publicly available this list to any entity for any reason. During on-air pledge drives, donors are asked specifically if it is acceptable to use their name on-air in thanking them, and are always provided with the choice to remain anonymous.